I thought I would have a perfect, well-crafted opening for my first post but all I could really process after watching this ad was oh, oh….n…no. What an outrageous, over the top way to showcase the concept of variety.

Although this ad was posted in June, I saw it for the first time at the movie theaters in late October. AT&T nailed the element of surprise (and points for a diverse cast), but damn, I just wanted to see a few light-hearted trailers before I sobbed uncontrollably during A Star is Born. My nerves hadn’t calmed from the intensity of the dangling bus by the time the cast broke out into song, so I’m pretty sure I looked like the blinking white guy meme.

I feel like a bus accident is a little too real of a scenario to demonstrate suspense. Maybe try a “Who farted?” scenario for a suspense/comedy combo for your “variety” portfolio. Anything but a dying group of people, you sickos. I’m not even going to get into the musical portion. No.

Lots of questions, though:

• How much did this bad boy cost? Choreographers don’t work for free!
• Why was that tween bouncing a ball in such close quarters? Where were his parents?
• What barren, humid hellscape were they traveling through?
• How long will the jingle be stuck in my head for?

I may have enjoyed this spot a scooch more if Lena Waithe had narrated the end but it was just too cringe-worthy to appreciate. A lot of thought went into this production but I can’t help but ask, WHO APPROVED THIS!?

Halloween is now over and you’re probably hoping coworkers leave their leftover candy in the breakroom. I know I am!

This sponsored Instagram ad (originally a carousel ad but broken into six stills for easy viewing) is perfect for alleviating that post-Halloween buyer’s remorse. You paid how much for that accessory you’ll wear only once and stuff into the closet? Marshalls knows their frugal but fashionable customers can get more than just one use out of a purchase and shows it with a simple equation. Timely, practical and nothing too flashy – I approve!