I hate the Chevy guy. The one with the insufferable whiney voice who just keeps surprising “real people” with different models, stats, awards and incredible towing capabilities.

I’ve been laid up at my parents’ house with a back injury, so let’s just say I’ve been watching a lot of TV. Let’s just say Chevy is on at least once an hour on channels like CBS and Food Network. Let’s just say I am haunted by the woman in this most recent spot.

I shouldn’t hate the Chevy guy as much as I do. He’s probably just a regular dude who took a steady spokesperson gig after doing small parts in shows like New Girl, The Middle and Justified. Yes, of course I googled and IMDBed him. His name is Potsch Boyd, which kind of sounds like a dude who drives a Prius and drinks Kombucha. No judgement, there’s just no way in hell he’s driving a Chevy.

I should really be directing my anger towards Chevy. They’ve been running these “real people” ads since 2016. Boyd is tagged in 138 spots according to iSpot.tv.

THAT’S TOO MANY. I think 3-12 spots would have sufficed for a campaign. Three years later, it should be illegal to say these people aren’t actors. In a court of law, Americans wouldn’t be able to testify against Chevy because they are just too closely associated with their commercials, advertising tactics, and our pal Potsch. (That’s how jury selection works, right?)

Chevy, honey, is it working? Are your sales going up? Is it worth it?

I am genuinely ready for your next phase of advertising. I will celebrate when I see something new. Who keeps approving this??

I am but a mere Advertising grad student with an unwanted opinion just like everyone else, so I will spare you my thoughts on all the Superbowl ads; but I do want to give a shoutout to this one:

These are real people with real obstacles (that brought on real tears). And that big macho dad breaking down? How do I make the tears stop?

Owen is an inspiration and a natural in front of the camera. Owen [last name redacted for privacy] 2040!! I approve!