Ugh, I know. Another blog by another friend/family member/colleague/acquaintance/girl from college you’re still friends with on Facebook even though you haven’t talked since 2010.

What if I begin by promising you that I will always keep things short? I will humor you with my wit and sass, and provide plenty of pictures for our goldfish attention spans? I won’t sponsor or promote anything because I am just a normal human woman who doesn’t believe she is an actual social influencer.

As part of my social media class for my Master of Science in Advertising program at Boston University (shoutout to MET CM 737!), I’ve tasked myself with amplifying my “personal brand.” I want to show people I’m equal parts writer and designer, and can provide constructive (yet humorous) feedback on everyday designs.

Who Approved This!? will critique all things advertising – print ads, web banners, social media campaigns, commercials and anything published, and ask literally ask, How did this get approved? How did it make it this far? Why didn’t someone stop this? How can we fix this?

Be on the lookout for my first post soon!