Um, who are these holiday car commercials actually targeting?

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Happy Honda Days my fellow friends, family and followers. It’s that time of year when the airwaves are abundant with holiday car commercials as if that is a normal, human gift average Americans buy each other!

Has anyone actually received a new car for Christmas (or your holiday of choice)? ANYONE? If this were a real conversation, I would expect to hear crickets, or that sound after a big snow storm where it’s just silence and wind but somehow it kind of makes your ears ring? (Just me?)

I was essentially scorned for asking for $80 L.L. Bean slippers for Christmas this year (looking at you, MOM!) so I’m just wondering who exactly can afford a car during the holidays? I know our economy is “better than it has been in many decades” (Sure, Jan) but, people who buy cars as gifts seem like a very niche group, right? I can’t be the only one bewildered by this.

Here are a few spots I’ve seen this month that brought out my inner Grinch:

Climate change is very real, why are you wasting all this electricity? *Shudders*


Ok, I did giggle when Cheer Bear popped into the rearview camera, BUT THEIR VOICES. UGH.


Homegirl noticed that mileage REAL QUICK. I imagine their marriage is quite rocky and they have deeper issues.

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Now THIS is a beautiful advert. That’s British for advertisement, folks! I love how it tells Elton John’s story without being overly Christmas-y. It narrates in reverse and shows fashion, time and memories well spent. John Lewis & Partners created something heart-warming and truly meaningful compared to the over-the-top car ads we see too often. I approve!

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